Chad Peterson

Chad Peterson - On Ice Tour AmbassadorChad Peterson hails from Alexandria, MN where he's lived for the past 8 years with his wife and two children. They're a fishing family – everybody in the Peterson house loves to fish, and winter doesn't wall off the outdoors to them. Come December when Minnesota's lakes lock up under ice, Chad is leading his family out onto as many of Minnesota's 10,000 lakes as possible.

He's also leading his fellow ice anglers in adopting the Stewardship Ethic. Even before knowing about Recycled Fish, he was a passionate supporter of catch-n-release and selective harvest.

"I understand the importance that C&R has on our waters," said Peterson. "But it doesn't stop there. Our everyday choices affect our waters, because our lifestyle runs downstream."

Peterson also works with HotSpot Outdoors, Clam, Vexilar and Northland Tackle.